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A Guide to Everlasting Beauty

Artificial Rose Care & Styling

Expert care rituals and styling advice to keep every petal as radiant as the day it arrived.

01

The Art of Dusting

Even the finest real-touch petals gather the faintest veil of dust over time. A gentle weekly routine preserves the depth of colour and the tactile softness that makes our arrangements so lifelike. The tools you choose matter as much as the technique.

  • Soft-bristle brush: Use a clean, dry make-up or watercolour brush in small circular strokes — never linear — to lift dust without distorting petals.
  • Compressed air: Hold the can 30 cm away and use short bursts to clear dust from deep within the arrangement without touching delicate stamens.
  • Avoid water: Dust only — never rinse or use liquid cleaners, as moisture can affect the foam and colour finish.
  • Frequency: A light dusting once per week prevents build-up. A deeper clean with compressed air once a month keeps the arrangement showroom fresh.
Real-touch foam rose arrangement styled as a table centrepiece A soft, dry brush is the gentlest way to lift dust between petals

02

Styling & Arranging

The vessel you choose and the way you arrange the stems are as important as the roses themselves. Our arrangements are designed with an adjustable internal armature — each stem can be repositioned to create the silhouette that suits your space perfectly.

  • Vessel choice: Clear glass or matte ceramic vessels let the stems breathe visually. Avoid narrow-necked vases that crowd the lower stems.
  • Height balance: Adjust the tallest stem to approximately 1.5× the height of the vessel. Stagger remaining stems in arcs for natural depth.
  • Seasonal layering: Introduce dried botanicals — eucalyptus, pampas, or dried citrus — alongside your roses to mark the changing seasons.
  • Stem reshaping: Gently warm a curved stem between your palms for 20 seconds before repositioning. The internal wire will hold its new shape immediately.
Hot pink real-touch foam roses styled on a place setting Stem positioning for a full, natural silhouette

03

Light & Placement

The colours you fell in love with in the studio are best protected through thoughtful placement in your home. Extended direct sunlight is the main threat to long-term colour vibrancy, even though our roses are UV-resistant. A few simple rules keep your roses vivid for years.

  • Avoid direct sunlight: Place arrangements away from south or west-facing windows where direct afternoon sun falls. Ambient daylight is perfectly safe.
  • Humidity: Kitchens and bathrooms expose arrangements to moisture vapour. Choose a well-ventilated room with stable humidity.
  • Temperature: Keep roses away from radiators and fireplaces. Sustained dry heat can affect the petals and stem integrity over time.
  • Rotation: Rotate the arrangement 90° each month to ensure even light exposure across all petals — the same principle as caring for a houseplant.
White real-touch foam roses arranged in a home planter Ambient, indirect light — the ideal display environment

04

Long-Term Preservation

When you wish to store your arrangement — whether rotating collections seasonally or protecting a gifted piece — correct storage ensures it emerges as pristine as when it was placed. Our arrangements are designed to be stored without disassembly.

  • Original box: Our signature presentation boxes are designed for long-term storage. The shaped interior protects petals from compression.
  • Tissue wrapping: Loosely wrap each bloom in acid-free tissue before boxing. Avoid plastic wrapping, which traps moisture.
  • Cool, dry storage: Store boxes upright in a cool, dry space — a wardrobe shelf or linen cupboard is ideal. Avoid attics and basements.
  • Revival shake: When returning an arrangement to display, hold it by the base and give a single gentle downward shake to encourage petals to re-open naturally.
Pink real-touch foam roses presented as a gift Store in a cool, dry place to keep every bloom pristine

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